
Pictured: Dennison Smith recently visited Yums headquarters to check it all out.
He chose to rock the Sun Bru Factory colors by picking out a pair of Yums
Blueberry suedes.
Yums Shoes is excited to announce they are entering
into the world of BMX. Yums will be the official 2009 shoe
sponsor for the Sun Bru BMX Teams! Sun Bru will be joining the
ranks of Soulja Boy, Sean Kingston, Snoop Dogg, Lil Wayne,
Tum Tum, Play-N-Skillz, Rick Ross and many other top
listed artists already wearing Yum shoes and apparel.
Yums is the country's hottest new shoe company and
rocketed into the market through the world of hip hop
music.
It is now time, however, to introduce the brand to the
action sports market. We asked Yums, " Why Sun Bru?" The
response was simple, "The Sun Bru teams are in touch
with current market trends and recognized as one of the
leaders in their game! Sun Bru provides a dynamic and
winning approach to "off the track" entertainment and
marketing and puts us in front of an audience that knows
the hottest fashion.... just like they know action
sports".
The first Sun Bru Yums team event will be in Guthrie,
Oklahoma where each of the factory riders will be
sporting their new Yums shoes. Expect to see a wide
assortment of Yums products at the races this year, as
everyone will be rockin their Yums. It will undoubtedly
be the brand of choice for the BMX enthusiast! Sun Bru
TM Brandon Shaw says, "The riders love the brand.....and
the association with top music artists through Yums'
other partnerships isn't too bad either"!